SLADE COMBS is a NYC based film director, media strategist and development coach whose work focuses on motivating people to action through behavioral psychology.
CASE STUDY:
INFO-TAINMENT
CHALLENGE: Teach individuals, teams and businesses the fundamental leadership skills necessary to excel in a corporate environment.
STRATEGY: Transform the education generally found in books into an entertaining, interactive television series (hosted by Dr. Henry Cloud, best-selling author and business psychologist).
RESULT: Actualization, engagement and retention rates for corporations as high as 93%.
CASE STUDY:
REAL-WORLD RESULTS
CHALLENGE: Make the real-world benefits of a brand’s product, service or promise not only believable but relatable in the eyes of a consumer.
STRATEGY: Leverage real-world people to highlight real-world results to help consumers envision their future experience.
RESULT: Audiences experience greater rates of trust, relatability and dependability of a brand’s messaging, translating into higher rates of confidence during the purchasing process.
CASE STUDY:
BRAND ALIGNMENT
CHALLENGE: Align a brand with a certain concept, culture or movement that resonates with audiences and leverages their emotional currency.
STRATEGY: Whether branded or unbranded (as some strategies require), a logical flow of information is supported via engaging visuals, which combine to create a state of epiphany for viewers.
RESULT: Increased rates of positive brand perception and brand engagement stemming from strategic cognitive association.
CASE STUDY:
TUTORIALS
CHALLENGE: Educate viewers on specific business practices, product combinations, or organized ways of performing tasks.
STRATEGY: In place of enumerating or “telling” a viewer how something should be accomplished, show an inspirational version of what can be gained via the curated, scripted process.
RESULT: Viewers connect strategic processes with valuable benefits whilst finding the inspiration necessary for duplication.
CASE STUDY:
SOCIAL CURRENCY
CHALLENGE: Increase a brands social currency in order to maintain relevance and increase connection with consumers who are making purchase decisions via social media.
STRATEGY: Combine a product-and-benefit approach generally seen in traditional media with a far more nuanced execution that mimics a specific channel, influencer or style.
RESULT: Ads become more effective as audiences associate the their favorite social media feeds with targeted brand messaging.
CASE STUDY:
FREE ADVERTISING
CHALLENGE: Leverage free promotion and product placement within complimentary media channels that provide valuable content to consumers.
STRATEGY: Create what is often referred to as an “editorial”, i.e. strategic content that is created specifically for online magazines, news channels, consumer media outlets, etc.
RESULT: Publication and distribution of branded content to vast audiences where paid advertising cannot go.
SLADE COMBS is a NYC based film director, media strategist and development coach who works hand-in-hand with his clients while traversing the globe in order to create the best solutions with measurable results.
His clients include Fortune 500 companies, non-profit entities and government institutions.
To inquire regarding filming, content creation, strategy consultation or speaking engagements, please send a message using the link below.